Mexico based Harvest Pride was looking to create a master brand and two product lines for their hydroponically-grown tomatoes, cucumbers and bell peppers. The product brands needed to look like they came from the same parent company, but different enough to compete in the same markets.
The names Bellflower and Nature’s Jamboree were created to hint at the product offering. Visually, the brands shared a common typeface, similar geometric shapes, and a color palette to create cohesion, but with differentiation. The clean, modern graphics convey how fresh, crisp, and tasty their products really are.
Responsibilities: Creative lead, concept development, packaging, print collateral, logo design & guidelines