Evident is a subsidiary of CPSI, a company that specializes in electronic health records. Evident was a new company, targeting rural and community hospitals with their unique software platform and unparalleled support. Following the creation of the brand platform and the central idea of Patient centered. Community focused, the new visual identity was designed to bring the new brand to life.
The window logo conveys innovative and dependable. Through the window, Evident looks forward and anticipates customers’ needs. When placed over horizon photographs, the company appears agile and flexible – able to work collaboratively and in a variety of situations.
The visual system, whose structure is based on a series of horizontal grid lines, was applied to a new website, print collateral, templates and stationery. A photo library was also created, which included the perfect balance of rural scenes, patients, technology, communities and families.
Responsibilities: Concept development, logo design, visual system, UX, visual design, print collateral, photo library, launch materials, presentations & guidelines