Found Animals has one goal: to reduce and eventually end the euthanization of animals. Through several key initiatives, including the Found Animals Registry – whose purpose is to increase the number of registered and microchipped pets – and Found Animals Adopt & Shop – which places shelter pets in a forever home – the foundation will one day achieve their mission.
Through the discovery and repositioning process, a master brand approach was adopted to unify each of the Found Animals’ initiatives, including their retail brand. A new visual system was created which included photos of pets in their happy place and comforting textures, a vibrant color palette, and a unifying tag shape that was inspired by the halo symbol.
Responsibilities: Creative lead, environmental graphics, visual system, print collateral, packaging, logo design & guidelines