Long Beach Airport had established a new way to travel. With a new terminal, unparalleled service and amenities, the airport needed a brand to help local and business travelers understand why Long Beach was the best destination in Southern California.
Working with airport staff, its partners, vendors, passengers and City Hall, a brand was created. Quintessentially Long Beach, the airport delivers a first-class experience for all in a well-connected, relaxed and welcoming environment.
Looking to the architecture for visual inspiration, the logo – or skylight symbol – captures the emotional aspect of what it feels like to be in Long Beach. You experience the warm sun and cool, blue sky and all of the calming, soothing colors in between. The lower case typography, imagery and white space all reflect the easy-going nature of the city and the airport.
Responsibilities: Creative lead, concept development, logo design, visual system,
environments, print collateral, stationery & guidelines